FOUNDER STORY
Eytan Moldovan began at Sony Music, where merch wasn’t promotional it was product. He later worked at a leading music marketing and management company representing some of the biggest rock bands in the world, where brand, audience, and culture had to align at the highest level. He went on to build and operate apparel brands, including The Regulars, overseeing everything from concept to factory execution.
CO-FOUNDER STORY
Alara Moldovan brings years of hands-on garment production experience, designing and manufacturing for established brands as well as her own contemporary label, Date Night. She understands construction, fabrication, and quality at a technical level not just aesthetic.
